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ICU Campaign

ICU graphic
1 in 4 adults in the United States experience some kind of mental or emotional distress each year. We can help our coworkers, friends, family members and neighbors who may be in distress through the three steps: Identify, Connect, and Understand.
Mental distress is common:

25% of all adults in the United States will experience a depressive disorder;
28% of all adults in the United States will experience an anxiety disorder each year.

It can result in poor sleep quality and quantity, reduce our ability to concentrate, slow our thought processes, trigger physical aches and pains, make us irritable and tearful and may prompt us to seek relief through self-medication with alcohol and drugs.

Even so, people don’t seek help:

  • Afraid it will adversely affect their employment
  • Don’t want to admit that they’re unwell
  • Embarrassed due to the stigma of emotional distress and mental illness
  • Feel alone

And people don’t speak up when they see another in distress:

  • Fear of invading another’s privacy
  • Perception that it’s not OK or not professional to talk about it
  • Uncomfortable and unsure of how to help

We CAN help others in emotional distress! Watch the video to learn how now.

Check out “ICU Program version 1” from the American Psychiatric Association on Vimeo.  The video is available at